Contextual advertising agency

How to get a paving tile factory more leads with targeted ads

Customer
Pavement tile factory

Project data

Project data

Service - targeted advertising
Subject - pavement tile factory
Platform - Facebook

Tasks

Preparation

We created 10 mock-ups with different design
Prepared 4 versions of texts
On the stage 1 we tested 2 audiences with different sets of interests

What was done

We analyzed how each audience worked, made a separate analysis by age and gender. It was found that the best results are brought by the audience with a set of interests that are related to construction. Most applications were left by men of age
So, we optimized the working audience and turned off the other one
In stage 2, we decided to add photos that show the process of laying tiles
We discovered that the price for the result was lower, precisely from the new photos we added
Ads that do not bring results, were turned off
Placements
Facebook feed
Results for a month
0
Leads
0 uah
Price per lead

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